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Market Analysis & Route-to-Market

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• Market opportunity mapping (category, price points, channel potential)

• Competition and pricing benchmarks

• Positioning and assortment recommendations

• Channel strategy (retail / distributors / marketplaces)

• Go-to-market roadmap (priorities, timeline, target accounts)

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Sales & Key Account Management

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• Key account development (retail & e-commerce)

• Commercial negotiations and annual planning

• Sell-in execution (listings, onboarding, catalog readiness)

• Launch planning and rollout coordination

• Forecasting support and commercial follow-up

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Distribution Strategy & Management

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• Distributor identification and selection

• Partner onboarding and commercial structures

• Territory / country coverage planning

• Distributor governance (pricing alignment, channel rules)

• Sell-in / sell-through alignment and performance follow-up

 

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 Marketplaces & Online Execution

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• Amazon coordination (DI / local operators)

• Marketplace operations (catalog hygiene, compliance, troubleshooting)

• Content readiness (assets, PDP optimization, Brand Store / Official Store)

• Promotions calendar execution (deals, bundles, events)

• Pricing, Buy Box and issue resolution

• Performance tracking and reporting

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Trade Marketing & Partnerships

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• Trade marketing plans (launches, bundles, seasonal promos)

• Retail activation support (visibility, promo mechanics, training materials)

• Partnerships / licensing activations (where relevant)

• Events and trade shows support

• KPI reporting and optimization​

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 In-store & POS Execution (where applicable)

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• In-store visibility and display implementation

• Shelf execution checks and photo reporting

• Price and promotion compliance audits

• Corrective action plans and follow-up loops

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