ABOUT us
LATLANTIC is a sales representation and go-to-market execution team helping international brands grow in LATAM and Eastern Europe through retail, distributors, and marketplaces. We combine market intelligence, partner coverage, key account management, and operational follow-through—so strategy turns into revenue.
Founded in 2012, we work with brands that are either already active in-region and want to scale, or planning market entry and want to reduce risk and accelerate time-to-market.
Our approach (boots on the ground)
We believe growth comes from real-world execution, not theory:
-
Close to the field: pricing reality, channel constraints, operational blockers
-
Facts over slogans: what sells, where, at which price, through which partner
-
Brand consistency: aligned pricing, content, and channel governance
-
Weekly follow-through: clear priorities, tracking, and accountability
Our regional practices
LATAM Practice
Mexico-based, Latin America-wide coverage.
We support brands across LATAM with route-to-market strategy, key account management, strong distributor network, marketplace coordination, and launch execution—covering the daily work required to win sell-in and build sell-through.
Typical channels: Retail • Distributors • Amazon / Mercado Libre and local e-commerce
Eastern Europe Practice
Eastern Europe execution led by a dedicated regional partner practice.
We support brands across LATAM with route-to-market strategy, key account management, strong distributor network, marketplace coordination, and launch execution—covering the daily work required to win sell-in and build sell-through.
Typical channels: Retail • Distributors • Local e-commerce players
CLAUDIO MUTTI
CEO LATLANTIC LATAM
DMITRIY PAK
CEO LATLANTIC EAST
Claudio has experience on the Latam market and has successfully developed brands such as Parrot, Lexibook etc. He knows very well the channels of distribution, operation mode and speaks fluent French, English, Spanish and Portuguese.
MARIANA LEDEZMA
Sales Assistant and accounting
Dmitry has experience on the Eastern European markets and has successfully developed brands such as Parrot, Port Designs etc. He knows very well the channels of distribution, operation mode and speaks fluent French, English, Russian, Czech, Slovak and Polish.